How to Start Email Marketing with GetResponse (Step-by-Step Guide)


Email marketing is one of the most powerful tools you can use to grow your business, build customer relationships, and increase sales. But getting started can feel overwhelming—especially if you’re a beginner.

That’s why in this guide, I’ll show you exactly how to start email marketing with GetResponse in a few simple steps. Whether you’re building an email list from scratch or launching your first campaign, this tutorial will walk you through everything you need to know.

 ✅ Why Choose GetResponse?


Before we dive into the steps, here’s why GetResponse is one of the best platforms for beginners:

User-friendly interface

Free plan (up to 500 contacts)

 Drag-and-drop email builder

Built-in landing pages, forms, and automation

Easy integrations with WordPress, Shopify, and more

Now, let’s get started!

## 🔟 Step-by-Step: How to Start Email Marketing with GetResponse

Step 1: Sign Up for a Free GetResponse Account

👉 Visit [GetResponse.com](https://www.getresponse.com/) and sign up for their **Free Forever Plan**.


You’ll only need your name, email, and a password. No credit card required.


Once you confirm your email, you’ll be taken to your dashboardashbom

Step 2: Create Your First Email List

Your email list is where all your subscribers will be stored.


📌 How to do it:


* Go to **"Contacts"** > **"Lists"**

* Click **“Create List”**

* Name your list something relevant, like `mynewsletter` or `fitnessfans`


> Tip: Use a name that clearly reflects your audience or niche.

Step 3: Design a Signup Form or Landing Page

Now that you have a list, it’s time to collect subscribers. GetResponse makes it easy with **signup forms** and **landing pages**.


#### Option A: Create a Signup Form


* Go to **"Forms & Popups"**

* Choose a template or build one from scratch

* Customize with your colors, message, and call to action

* Connect the form to your list


#### Option B: Build a Landing Page


* Go to **"Landing Pages"**

* Select from 100+ beautiful templates

* Add a form, headline, and your lead magnet (e.g. free ebook or checklist)

* Publish the page using GetResponse’s free domain or your own


> This is perfect if you want to offer a freebie in exchange for emails.

Step 4: Set Up a Welcome Email

You don’t want your new subscribers to sign up and hear nothing from you. A **welcome email** builds trust and sets the tone.


📌 How to do it:


* Go to **“Email Marketing”** > **“Create Newsletter”**

* Choose **Drag & Drop Email Editor**

* Write your welcome message (thank them, deliver the lead magnet, and introduce yourself)

* Set it to send **immediately** after signup


Alternatively, use **Marketing Automation** to create a welcome sequence (we’ll cover that next).

Step 5: Automate Your Email Sequence (Optional but Powerful)

If you want to send a series of emails (e.g. welcome sequence, product launch, sales funnel), GetResponse has a **visual workflow builder**.


📌 How to set up automation:


* Go to **"Automation"** > **“Create Workflow”**

* Choose a template (like "Welcome Email Series")

* Drag and drop steps like:


  * Subscriber joins list

  * Wait 1 day

  * Send Email 1

  * Wait 2 days

  * Send Email 2

* Hit **Publish**


> This allows you to nurture leads without lifting a finger.

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Step 6: Send Your First Campaign


Once you have a few subscribers, it’s time to send your first email.


📌 How to send a campaign:


* Go to **"Email Marketing"**

* Click **"Create Newsletter"**

* Choose a template or use a blank layout

* Write your subject line and email content

* Preview and test before sending

* Choose your list and hit **Send**


> Tip: Keep it simple—valuable tips, announcements, or updates work great.

Step 7: Track Your Results


After sending your campaign, monitor your performance:

Open rates

 Click-through rates

 Unsubscribes

 Conversion tracking


📌 Go to "Reports" under "Email Marketing" to see detailed analytics.

This helps you learn what your audience responds to—and improve over time.

🎯 Bonus Tips for Success

Offer a lead magnet (freebie) to encourage signups

Keep emails short and valuable

Use clear CTAs (Call to Actions)

Accimegment your list for better targeting

Stay consistent send at least 1 email per week

 ðŸš€ Ready to Start?

Email marketing doesn’t have to be complicated. With GetResponse, you can go from zero to launching your first email campaign in just one day—even if you’ve never done it before.

Start collecting leads, building trust, and generating sales today.


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