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📬 How to Segment Your Email List in GetResponse Like a Pro

Boost Engagement, Open Rates, and Sales with Smart List Segmentation

If you're sending the same email to your entire list, you're missing out on one of the most powerful strategies in email marketing: segmentation.

With GetResponse, you can easily segment your email subscribers based on their behavior, preferences, and actions. This lets you send more relevant, personalized emails — which leads to higher open rates, better click-throughs, and more conversions.

This guide walks you through how to segment your email list in GetResponse like a pro, step-by-step.

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🎯 What Is Email List Segmentation?

Segmentation means dividing your email list into smaller, targeted groups based on specific criteria, such as:

• Demographics (age, gender, location)

• Signup source

• Email activity (opens/clicks)

• Purchase history

• Interests or preferences

Instead of sending a one-size-fits-all message, you tailor content to what each segment actually wants.

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🔥 Why Segmenting Matters

• 📈 Higher open & click rates

• 💬 More relevant content

• 💰 Increased sales & ROI

• ❌ Lower unsubscribe rates

• 🧠 Smarter automation & personalization

According to HubSpot, marketers who use segmented campaigns see as much as 760% increase in revenue.

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🛠️ How to Segment Your Email List in GetResponse

✅ Step 1: Collect the Right Data

Before you can segment, you need useful subscriber data. GetResponse allows you to collect:

• Name, gender, location

• Signup source (e.g. landing page, webinar)

• User behavior (opens, clicks, purchases)

• Custom fields (interests, preferences)

💡 Use signup forms, surveys, and lead magnets to gather more detailed info.

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✅ Step 2: Use Pre-Built or Custom Segments

In GetResponse:

1. Go to Contacts > Search Contacts

2. Use filters to segment based on:

   • Subscription date

   • Email engagement (opened/clicked/did not open)

   • Tags

   • Location

   • Purchased product

   • Custom fields

💡 You can save this search as a reusable segment.

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✅ Step 3: Add Tags & Custom Fields

Tags are labels you assign to subscribers, such as:

• “Webinar Attendee”

• “Interested in Skincare”

• “VIP Buyer”

• “Abandoned Cart”

Use tags to group users based on their behavior or funnel stage.

Custom fields are extra data you ask for — like favorite color, company size, birthday, or product interest.

You can:

• Add tags automatically via automation workflows

• Manually apply tags after import

• Trigger tags based on link clicks, purchases, etc.

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✅ Step 4: Create Targeted Campaigns for Each Segment

Now that you’ve built your segments, use them to send:

• 🎁 Special offers to your most active buyers

• 🔄 Win-back emails to inactive users

• 🛒 Abandoned cart emails to shoppers who didn’t convert

• 💡 Educational content based on interests

• 🌍 Location-based campaigns (e.g. local events or store openings)

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🧠 Advanced Segmentation Ideas for Pros

Here are a few smart ways to level up your targeting:

🔄 Behavior-Based Segments

• Clicked a specific link

• Visited a page on your site

• Watched a certain % of your video

• Didn’t open last 5 emails

🛒 Purchase History

• Bought Product A but not Product B

• Spent more than $100

• First-time vs. repeat customers

📅 Time-Based Segments

• Joined in the last 7 days

• Signed up during a holiday promo

• Anniversary or birthday reminders

📍 Location Segmentation

• Offer local deals, shipping options, or events

• Target by time zone for better open times

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📊 Track & Test for Better Results

GetResponse makes it easy to track open rates, click rates, and conversions by segment. A/B test your campaigns by segment to see what works best.

Always ask:

• Which segment is most engaged?

• Who responds to discounts vs. education?

• Which days/times get the best engagement by region?

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✅ Final Thoughts: Smarter Segmentation = Smarter Marketing

The more personalized your messaging, the better your results — and segmentation is how you achieve that. With GetResponse’s flexible tools, even beginners can segment like pros.

Start small: create a few basic segments, then build more advanced ones as your list grows. Over time, you’ll see the impact in higher engagement, loyalty, and sales.

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